Xbox desires sport streaming to be so simple as watching Netflix

Xbox‘s principal product supervisor Harrison Hoffman has mentioned that streaming video games on a TV must be simply as straightforward as watching a Netflix movie.

During a dialogue with at Gamescom 2022 yesterday (August 24), Hoffman spoke about Xbox’s latest partnership with Samsung which is able to deliver Xbox Game Pass to its Smart TVs with out the necessity for a console.

The product supervisor defined that whereas bringing Microsoft‘s video games to cellular units remains to be a focus for the corporate, placing emphasis on the truth that cloud gaming is “a core part of our long-term gaming strategy,” TV is simply as essential.

“Different people have different types of behaviour, certain games lend themselves to quick gaming sessions or gaming on a smaller screen,” Hoffman defined.

Xbox wants TV partnership to bring back lapsed gamers
Samsung Xbox App. Credit: Xbox.

“But one of the reasons I’m particularly excited about the TV app is that our games really shine on the big screen, they’re made for the big screen, so this seems like such a logical next step for us.”

Hoffman added that he thinks streaming and taking part in video games by way of a TV must be simply so simple as watching a movie by way of a streaming service.

“People have really gotten used to streaming their movies and TV through the Netflix app or Disney+ app. We want to make it as easy for people to stream a game as it is to stream a movie from Netflix. It should be that same simplicity – that’s what it’s going to take to get this into the mainstream.”

Back in June, Ashley McKissick, company vp for gaming experiences and platforms, mentioned that the partnership with Samsung Smart TVs is  simply the beginning and that Microsoft intends to “explore other TV partnerships as part of this next evolution in our vision.”

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