The D&D movie’s first bit of merch is kinda bizarre: meet the Dicelings

Watching Hasbro, as soon as a multi-billion greenback toy firm, come to the realization that it is actually a multi-billion greenback video games and media firm is entertaining. Dungeons & Dragons is now clearly each a revenue heart and a cultural power, which is nice for everybody — together with traders, I reckon. But you can too see gears turning as the Rhode Island-based firm begins a clumsy interval of experimentation to convey its previous into alignment with its future. That’s how we acquired to now: Meet the Dicelings, reworking 20-sided cube that flip into miniature monsters. The $13.99 toys will arrive in the spring, hitting retailer cabinets at the similar time as Dungeons & Dragons: Honor Among Thieves.

An orange 20-sided die with a big metal hinge.

A beholder trapped inside a d20. He looks angry, and I think his mouth moves.

Photo: Hasbro

A Black Dragon leaning to the left, pantomiming anger. His misshapen wings must cause him great pain.

A 20-sided Pokeball containing one (1) black dragon.

Photo: Hasbro

“We heard the kids like dice,” you may hear somebody say in a board room. Likely the similar board room the place the world’s most horrid model of Monopoly was first pitched. But whereas these will not be so offensive that Target might want to challenge a public assertion about them, they do appear a little bit off to me. Why aren’t they co-branded with Transformers? Why aren’t they fairly the appropriate scale for utilizing on the desk with the relaxation of your miniature assortment?

“PLAY OR DISPLAY IN EITHER FORM,” reads the product description. “Just don’t use this d20 for your tabletop game!”


Also, why do I discover them so endearing? Where’d my fidget spinner go…

The grey owlbear trapped inside a polyhedral.

An owlbear skitching, I guess, one wing tapping the ground like a GT motocross racer as it pivots on a highly reflective surface.

Red dragon, showing off the underside of its purple wings. It’s sad little tail drags on the ground, not quite looking like a line but a painful collection of hinges ... something.

Photo: Hasbro

A red dragon trapped inside a 20-sided die. A gold ampersand glints in the studio lighting.

Photo: Hasbro

Folks acquired jazzed at the latest film trailer in no small half as a result of it embraced what makes D&D distinctive — bizarre monsters, highly effective spells, a splash of heroism, and a heaping serving to of good goofs. Someone in the toy division appears to grasp that, however it will likely be attention-grabbing to see if the world embraces these little buggers. Otherwise, you’ll be seeing them on that clearance endcap sooner fairly than later.

Pre-orders are open now, with product set to launch in the spring.

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