Microsoft received’t enhance Game Pass pricing after Activision deal

As Microsoft tries to work by numerous authorities entities who’re difficult it concerning the chance that its buy of Activision creates an unfair market benefit, followers of gaming are extra involved with how the deal will have an effect on how a lot they shell out for video video games.

One of the principle issues amongst players was that Microsoft would enhance the value of the Game Pass to assist pay for the Activision acquisition. Currently, the pricing for the PC and console model of Game Pass sits at $9.99, and the Ultimate tier, which incorporates console, PC, and cloud gaming, is priced at $14.99.

The concern got here up final month when U.Okay. regulators commented on how straightforward it’s for Microsoft to regulate and justify its pricing of the subscription service with the addition of Activision video games comparable to Call of Duty to the Game Pass.

In a not too long ago revealed response from Microsoft, it mentioned that it didn’t plan to extend the value of Game Pass as a result of it might be counter-productive. The firm argues that elevating the value would trigger a drop in subscriber rely that couldn’t be recouped by the rise in pricing for remaining subscribers.

“Game Pass prices will not increase as a result of the Merger, and certainly will not increase to a point that offsets the substantial benefits of Activision titles coming to Game Pass on a day and date basis,” the response mentioned.

Though players are nonetheless uneasy {that a} value enhance might be coming, Microsoft does have a very good monitor file in holding costs the identical by a number of acquisitions. In its response, it pointed to its mergers with Bethesda and ZeniMax. Both studios had their video games revealed to the Game Pass, and the costs stayed the identical every time.

U.Okay. regulators are set to succeed in a conclusion concerning the deal by April 26, whereas Microsoft continues to current arguments to each European and U.S. regulators who’re additionally questioning the market affect of the acquisition.

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