Super Bowl LVII is arising this Sunday, February 12, and as normal, corporations which might be in search of to run ads through the huge recreation are paying prime greenback. But simply how a lot does it price this yr for a 30-second advert? The common value of a 30-second advert this yr on Fox’s broadcast was between $6 million and $7 million, Fox advert gross sales boss Mark Evans advised Deadline.
Some advertisements reached greater than $7 million, however the common was a bit decrease. Fox formally bought by its whole advert stock for the massive recreation on the week of January 23.
The Super Bowl is traditionally one of many most-watched TV occasions of the yr within the US, which explains the super-sized advert charges.
In September, Fox mentioned it bought 95% of its spots for the Super Bowl, however the remaining bunch took somewhat longer to return by resulting from “economic conditions” like rising inflation, Deadline mentioned.
Evans didn’t say what number of complete advertisements will likely be proven through the Super Bowl, however it ought to be just like previous years. Viewers can anticipate advertisements for beer, motion pictures, streaming providers, and all method of different services and products. One of the advertisements brings again Walter White and Jesse Pinkman from Breaking Bad to advertise Popcorners.
The Kansas City Chiefs tackle the Philadelphia Eagles for the title on Sunday, February 12, with kickoff slated for six:30 PM ET on Fox. Due to the Super Bowl, HBO is shifting up the discharge of the following Last of Us episode to this Friday, February 10.