EA Sports has announced a “one of a kind, multi-year partnership” with La Liga, Spain’s high soccer division.
Set to start out within the 2023/2024 season, the partnership “will allow both parties to deliver groundbreaking experiences for global football fans” and embody title naming rights for all La Liga competitions, an entire rebrand of La Liga with EA Sports together with all logos, graphics, fonts and different visible parts, whereas additionally “delivering new in-game integration, broadcast highlights, and joint commitments to supporting grassroots initiatives,” based on a information publish.
The deal will reportedly value EA 30 million euros (£25million) a yr
“EA Sports is committed to delivering the most authentic and immersive experiences in global football,” mentioned EA Sports’ David Jackson. “Our innovative new partnership with La Liga further elevates that ambition and solidifies both organisations’ position at the centre of football culture. The visible reach and scale of this partnership is deeply exciting.”
EA will turn into the primary sponsor of La Liga from 2023-24.
The deal will embody EA Sports naming rights for the league in a deal value $205M over 5 years, per @partidazocope 🎮🇪🇸 pic.twitter.com/9EtpGIP3Qo
— B/R Football (@brfootball) August 2, 2022
“We’re thrilled to partner with a worldwide leader in football fandom to better connect our fans to their favourite clubs, players, and La Liga competitions,” added EA’s Nick Wlodyka. “The contributions from La Liga to our EA Sports FC portfolio will be immense, not only from a visual aspect, but across technological and game development improvements, further blurring the lines between the real and virtual worlds of football.”
Apparently, info on EA Sports FC merchandise shall be made out there in Summer 2023.
In May, it was confirmed that FIFA and EA had ended their partnership, with FIFA 23 being their final recreation collectively.
At the time, EA confirmed it could be renaming the franchise EA Sports FC with the present recreation modes, soccer leagues, tournaments and golf equipment set to stay, whereas FIFA introduced it could proceed to make “the best” soccer simulation video games.
In different information, Bungie’s high lawyer has mentioned that taking authorized motion in opposition to cheaters is “good business” following a string of high-profile courtroom battles.