Charlie Puth has confirmed his first reside gig within the metaverse, as a part of a partnership between iHeartMedia and Fortnite Creative.
The gig, which is able to happen contained in the specifically created iHeartLand, launches September 9 at 7PM ET (midnight BST). The two-part occasion will see Puth carry out tracks from his upcoming album ‘Charlie’ earlier than internet hosting an interactive sport “designed to test fan knowledge”.
“I’m so excited to enter the metaverse for the first time in partnership with iHeartRadio and check out all iHeartLand has to offer. It’s really important to me to connect with my fans in new ways and it’ll be a blast to all come together and have some fun,” mentioned Puth. “I couldn’t be happier to share this with iHeart and the fans who have been part of some of the most memorable moments in my career. See you there!”
Puth’s live performance is one among 20 main occasions that iHeartLand will host within the subsequent yr.
“What iHeartMedia and the team at Atlas Creative have created is a compelling look at a future of Fortnite where artists and brands can independently and authentically connect with fans in new and persistent ways at scale,” mentioned Epic Games’ vice chairman of metaverse growth, Matthew Henick. “We can’t wait for players to experience all of the incredibly ambitious content that iHeartLand has planned in the coming months.”
Alongside the live performance, iHeartLand affords a wide range of minigames that can reward gamers with an in-game foreign money. It can then be used to “unlock special artist experiences like meet-and-greets and gameplay competitions with artists themselves.” You can test it out right here, through the Fortnite Creative web page.
Welcome to #iHeartLand! 👋
Step right into a world the place music, live shows, podcasts and gaming collide on @FortniteRecreation! All the motion takes place in iHeartLand at @StateFarm Park — the most well liked new stage for music within the Metaverse. Go test it out at present at https://t.co/F8yqX8p3Tg pic.twitter.com/gbiivW07aH
— iHeartRadio (@iHeartRadio) August 24, 2022
Speaking to NME earlier this yr about their ‘Give Me The Future‘ digital expertise, Bastille‘s Dan Smith mentioned: “Digital shows aren’t going anywhere and we wanted to collaborate with people who are doing pioneering things, to try and move them into a place where they’re better and more inclusive.”
Earlier this yr, Roblox vice chairman and head of music Jon Vlassopulos advised NME he believes some artists will be capable of “launch and sustain successful careers virtually” with out ever having to play real-life gigs.
However, Michael French, head of Games London, has spoken to NME in regards to the want for range in all features of gaming. “The more diverse the workforce is, the more diverse those virtual worlds become,” French defined. “The metaverse cannot just be designed by a bunch of white guys, that’s ridiculous.”
