Battlefield might be getting a brand new “narrative campaign” from the studio of Halo co-creator Marcus Lehto, Electronic Arts (EA) has introduced.
Lehto joined EA in October 2021 and now helms the studio Ridgeline Games on the firm. At the time, it was mentioned that Ridgeline could be “focused on developing first-person shooter” video games.
Yesterday (September 8), EA confirmed on Twitter that Ridgeline could be “focusing on a narrative campaign” for “the future of Battlefield”. In a follow-up tweet, it clarified that the brand new narrative marketing campaign wouldn’t be part of Battlefield 2042 however might be set within the sequence’ universe.
In an announcement, the sport’s basic supervisor Byron Beede added: “Marcus will bring his long legacy of creating fascinating worlds and gripping narratives to Battlefield. Backed by a world-class team, he’ll be leading the charge to develop a narrative campaign set in the Battlefield universe that will engage fans in new and exciting ways while remaining true to the classic elements of the series.”
For clarification: The new narrative marketing campaign expertise @RidgelineGames is engaged on shouldn’t be a part of #Battlefield 2042. It might be set within the Battlefield universe.
— Battlefield (@Battlefield) September 8, 2022
Beede continued to explain bringing Ridgeline into the shooter’s universe as a part of a continued “global effort, coordinating multiple studios under a leadership team of industry veterans to build a connected Battlefield universe”. At current, the multiplayer portion of the sport might be developed by DICE, whereas Ripple Effect Studios will even be “focused on creating an entirely new Battlefield experience that will complement and build upon the series’ foundations”.
“The next generation of Battlefield creators is a global team of talented, hungry individuals dedicated to taking the series to new heights,” the GM mentioned. “This team includes veterans who have worked on the series for years as well as new talent from the industry, all of whom bring years of experience working across incredible titles.”
In July, EA hinted that it was engaged on a single-player Battlefield recreation through a job itemizing at its new Seattle studio. “Battlefield Seattle is focused on building rich, exciting stories with memorable characters and powerful experiences,” the itemizing for a design director learn. “We are building a new studio in the Seattle area composed of leaders and talent with a vast array of AAA game dev experience.”
