Avatar 2 Is The "Worst Business Case In Movie History," James Cameron Says


James Cameron himself has described Avatar: The Way of Water as a really dangerous enterprise resolution for a movie studio, but it surely’s being made all the identical. Cameron informed GQ that the movie was “very f**king expensive” to make, and it would not make sense from a studio financing perspective.

Cameron informed government at Fox, which signed the movie earlier than Disney acquired the corporate’s movie division, that The Way of Water represents the “worst business case in movie history.”

Why? Because to ensure that it to make a revenue, the movie will should be the “third or fourth highest-grossing film in history,” Cameron mentioned. “That’s your threshold. That’s your break even.”

The Way of Water reportedly had a funds of $250 million, and if that is true, it could be one of the costly movies ever made. This is earlier than advertising prices and different bills are factored in.

The present third and fourth highest-grossing films in historical past are Cameron’s personal Titanic ($2.2 billion) and Star Wars: The Force Awakens ($2.069 billion).

The 2009 unique Avatar is the highest-grossing film in historical past, banking $2.92 billion. Cameron mentioned that film carried out so properly as a result of it is a “f**king gigantic adventure that’s an all-consuming emotional experience that leaves you wrung out by the end of movie.” He went on to say it was “groundbreaking visually” and nonetheless holds up as we speak, greater than a decade after its launch.

Not everybody believed within the unique Avatar on the time, nonetheless. Cameron mentioned an government at Fox again then watched a pre-release screening of the film and petitioned Cameron for modifications. But Cameron held his floor and Avatar ended up being the largest field workplace smash in historical past.

“I said something I’ve never said to anybody else in the business,” Cameron mentioned. ‘”I think this movie is going to make all the f**king money. And when it does, it’s going to be too late for you to love the film. The time for you to love the movie is today. So I’m not asking you to say something that you don’t feel, but just know that I will always know that no matter how complimentary you are about the movie in the future when it makes all the money’–and that’s exactly what I said, in caps, ALL THE MONEY, not some of the money, all the fucking money. I said, ‘You can’t come back to me and compliment the film or chum along and say, ‘Look what we did together.’ You won’t be able to do that.’ At that point, that particular studio executive flipped out and went bug sh** on me. And I told him to get the f**k out of my office. And that’s where it was left.”

Avatar: The Way of Water involves theaters on December 16. Tickets at the moment are on sale and a brand new trailer has arrived–watch it above.

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