A brand new report has supplied one of many doable explanation why Apex Legends Mobile was shut down by EA and Respawn Entertainment earlier this week.
The report, by business evaluation agency Niko Partners, reveals that participant engagement in Apex Legends Mobile dropped precipitously over the previous few months, particularly when put next with different comparable cellular video games from notable IP.
Niko’s Daniel Ahmad posted his findings on Twitter, revealing that simply 0.68 % of the relevant gamer inhabitants in Asia and the Middle East has performed the sport previously three months. Niko specializes within the Asian markets, the place cellular video games are identified to thrive.
While those that performed did play for 4.5 hours per week, that’s markedly lower than different video games within the report, together with Call of Duty Mobile, Free Fire, and PUBG Mobile. This low engagement charge doubtless had at the least some half within the corporations’ choice to close it down.
On Tuesday, Jan. 31, Respawn introduced that it was shutting down the cellular model of its battle royale lower than a 12 months after it was initially launched on May 17, 2022. The title included “mobile-first” unique characters that aren’t but out there within the base Apex recreation on console and PC.
“At Respawn, we aim to provide players with games that are consistently outstanding. Following a strong start, the content pipeline for Apex Legends Mobile has begun to fall short of that bar for quality, quantity, and cadence,” Respawn stated. “It is for this reason, after months of working with our development partner, that we have made the mutual decision to sunset our mobile game. Although disappointing, we are proud of the game we launched, are grateful for the support of the Apex Legends community, and are confident that this is the right decision for players.”
Apex Mobile can be shutting down for good on May 1, and no refunds can be given for any purchases made with real-world cash.
“Our love for the Apex universe and our players remains unchanged,” Respawn stated. “We look forward to exploring this universe, its characters, and its stories along with you. In the meantime, we appreciate your continued support and patience as we navigate these next steps.”
